I've developed a current obsession with this Heineken Light series of commercials (of which there are two currently I believe), which seem to rely on the premise that a couple of younger men have struck it rich and moved to some sort of retirement community and developed a friendship with a couple of older men, in particular, the star of the commercials (or breakout character, if that can exist in commercials) is Maurice portrayed by Bill Cobb, a veteran character actor, recognized best (by me) for his role as Moses, the janitor in The Hudsucker Proxy. In the first ad (well first in that I put it first since I believe they came out at the same time), the young dudes (Jamie and Gavin are apparently their names, according to Heineken) are hanging out at Maurice's house, and notes that Maurice has led an "active social life" (he repeats this - emphasizing the fact - a "very active social life," based on the pictures of women covering his wall. He then digs through Maurice's record collection and discovers, to his surprise, a Peter Cetera record. Not supposing this would be the type of music Maurice would like, the young dude questions Maurice - "you like Cetera?." Maurice answers with a pronounced and elongated "No" (possibly the best individual line in the episode by itself, combined with his expression) and then goes on to teach a lesson - he doesn't like Cetera, but the ladies love Cetera, and if you love the ladies, by default, QED, you love Cetera - logic 101 (well he doesn't say QED, but you get the point.) Gavin (after watching both commercials again and reading some descriptions I think I've concluded that this young dude is Gavin) says, in part disbelief, "so I love Peter Cetera?"as Restless Heart by Peter Cetera comes on. I'm not sure how this makes me want a Heineken Light, but it's genius. Most Interesting Man in the World, you have a new rival for best beer commercial.

The second commercial is slightly inferior, but still clearly worth watching. The best Maurice line is the lack of a line - when the young dude points out that Maurice had dated a Pointer sister - Maurice merely holds up two fingers, correcting him, to which the young dude now correctly announces, "two pointer sisters." Maurice's only other line comes when he tells the other young dude ("Jamie") to mow his lawn. Brilliance.