Monday, March 14, 2011


This is a commercial I've seen a lot recently that has drawn my ire.

Basically, the premise is a bunch of people are having a blast at Buffalo Wild Wings at lunch, but sadly, they need to return to work. Not to worry! The waitress signals the bartender, who hits a button, which transmits a message to the weatherman who is now on the TV, talking about what a beautiful day it is. After he gets the message, though, he changes his tune - his producers set up the scene to look as if there is a storm, massive rain, terrible conditions and what not, and he reports that with such weather, it's best to stay inside and have a beer.

This is all well and good enough, except what's going to happen when they go back to work hours later? Their bosses will ask them where they were. Their excuse will be "I was at the restaurant when a weather report came on telling us about a huge storm outside and advising that we remain indoors. Only later did I find out that the storm was a fabrication concocted by the restaurant to keep us there buying drinks and wings." Who is going to believe that? Unless, alternately, that weather broadcast that was altered was also broadcast somehow into televisions everywhere, so the bosses either thought the same thing or at least understand their predicament.

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